福田 拓哉
  フクダ タクヤ
   所  属   岩見沢校
   職  名   准教授
言語種別 日本語
発行・発表の年月 2021
形態種別 大学・研究所等紀要
査読 査読あり
標題 サポーター主導型プロサッカークラブ支援組織における持続可能なソーシャルビジネスのマネジメント:松本山雅後援会YELL事業の事例
執筆形態 単著
掲載誌名 人間科学
掲載区分国内
出版社・発行元 九州産業大学 人間科学会
巻・号・頁 3(0),80-88頁
著者・共著者 福田 拓哉
概要 This study focuses on the “Yell project” operated by the Yamaga Supporters Association, which is a support organization of Matsumoto Yamaga FC, and is a case study that analyzes the characteristics and management of its sustainable social projects. As a result of the analysis, it was found that the success factor of this project is a framework in which direct participants, local residents and governments who are service users can enjoy economic and social value. Behind this lies, there are the process of efforts that led to the widespread sharing of the story that participation in this project will lead to the club’s financial support, social advancement of persons with disabilities and reduction of environmental impact.
DOI 10.32223/hsksu.3.0_80
NAID 130008005994