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福田 拓哉
フクダ タクヤ 所 属 岩見沢校 職 名 准教授 |
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| 言語種別 | 日本語 |
| 発行・発表の年月 | 2013 |
| 形態種別 | 学術雑誌 |
| 査読 | 査読あり |
| 標題 | ブランド・コミュニティのロイヤルティ効果とその先行要因：
J リーグ・アルビレックス新潟後援会のケース |
| 執筆形態 | 共著第一著者 |
| 掲載誌名 | スポーツマネジメント研究 |
| 掲載区分 | 国内 |
| 出版社・発行元 | 日本スポーツマネジメント学会 |
| 巻・号・頁 | 5(1),41-57頁 |
| 担当区分 | 筆頭著者 |
| 著者・共著者 | 福田 拓哉, 今泉 直史 |
| 概要 | Lately, brand communities have been a heavily researched topic in marketing science. Prior work on brand communities has proved that community participation has a positive influence on brand loyalty. One of the key factors is the concept of identification with the brand community (Algesheimer et al., 2005). However, the leading factor for identification with the community has seldom been investigated (Miyazawa, 2011). Additionally, while previous empirical researches were focused on brand community of consumer goods such as car clubs, there is no research about brand community of professional sports clubs. Thus, the purpose of our study is to (1) verify a conceptual model of how different aspects of members' relationships with the brand community of professional sports club influence their intentions and behaviors, based on Algesheimer et al. (2005), (2) construct and estimate a conceptual model of the leading factor of identification with the community. |
| DOI | 10.5225/jjsm.2013-002 |
| ISSN | 18840094 |
| NAID | 130003374274 |
| PermalinkURL | https://www.jstage.jst.go.jp/article/jjsm/5/1/5_2013-002/_pdf/-char/ja |